TWO Lehigh Valley Small Business' Stand Out

Ju-Ju Monkey and Let’s Play Books, Named Finalists for $50K Indie Award

LEHIGH VALLEY, Pennsylvania — The national small business movement, Independent We Stand, announced the finalists, including both JU-JU MONKEY of ALLENTOWN and LET’S PLAY BOOKS of EMMAUS, of the seventh annual Independent We Stand Independent Small Business of the Year or “Indie Award.” 

JU-JU MONKEY, INC, is where everyone knows your name, your sanity found when your children have lost it and friends can be made. Proudly offering real support from experienced staff who welcome all your parenting choices. They hand select their products that are manufactured in the U.S.A, fair trade and/or ethically sourced. You can always find a unique gift for a birthday party or baby shower, and have it wrapped too! In addition to their retail store, Ju-Ju Monkey has classes that offer hands-on learning as children socialize and learn through play. Morning classes are geared towards pre-schoolers and infants, while afternoon classes are available for elementary and middle school children.

LET’S PLAY BOOKS fosters a love of story! Allowing children’s natural creative energy to flourish by engaging them in theatrical storytelling, and imaginative play while broadening their global perspective. We specialize in offering simple solutions to help children and adults incorporate reading into their lives.

What has Let's Play Books done for the Lehigh Valley? How about the following: Instill a life-long love of storybooks and reading. Develop meaningful connection through story that enhance one's life and relationships. Cultivate the child-community bond. Reach out through community service and partnerships, bringing storytelling, books and play to under-served and underprivileged children and families.
Provide education to parents and caregivers. And as  you can evidently see throughout this contest , support other local businesses.

The top ten finalists in alphabetical order are:

This year’s quarterfinalists represent the independent businesses from across the country who go above and beyond to support their local economies,” said Bill Brunelle, co-founder of Independent We Stand. “This award is our way of honoring the contributions they’ve made to their communities.”

The Quarter Finalists:

Independent We Stand announces the winner of the Indie Award on Dec. 13. Independent We Stand is a nationwide movement of independent small business owners whose mission is to inspire other small business owners to better understand and celebrate their locally-owned status while educating consumers about the importance and strong economic benefits of supporting them. The Independent We Stand movement is sponsored by STIHL Inc. Associate sponsors include PPG Pittsburgh Paints and Do it Best

The 2017 Indie winner will receive prizes with a combined value of more than $50,000, including:

  • $5,000 grand prize
  • $1,000 for the winner’s favorite small business group
  • $1,000 STIHL equipment certificate (STIHL products are sold exclusively through more than 9,000 local, independent servicing dealers in communities nationwide)
  • 12-month subscription and three months of free managed marketing services from SnapRetail (valued at $1,696)
  • Branding, advertising and public relations makeover from independent advertising agency — The Meridian Group
  • Three days/two nights retreat and branding workshop in Virginia Beach, Va. (valued at $1,000)
  • Plaque to display at winner’s business
  • Public relations and social media recognition
  • All quarterfinalists will receive a lifelong Premium Membership from Independent We Stand
For more information on JU-JU MONKEY, visit:
For more information on LET’S PLAY BOOKS, visit:
For more information on the “Indie” or to vote, visit


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